Dana Milbank had a column in the paper with the headline, "Is it really ethical to expect Tom Price to fly coach?" (The title is slightly different in the online edition.) The problem with this title is that the issue is not whether Price should fly coach or first class, the issue is his use of private jets for government travel.
People reading the piece would learn this fact, but of course, a large percent of readers will only see the headline. (Since this is a Dana Milbank column, that is likely to be a very large percent.) These readers will think this is a relatively trivial point about whether cabinet secretaries should be able to fly first class, as opposed to the actual issue of taking a private plane, which might cost one hundred times as much.