Consumers Aren't Being Cautious, They Are Spending As Much as We Can Reasonably Expect Them to Spend

August 14, 2014

In its report on retail sales in July, the Washington Post told readers that consumers are being “cautious,” since there was little increase from June’s levels. Actually, with the saving rate hovering between 4-5 percent of disposable income, consumers are spending about as much as we can reasonably expect them to spend.

The current saving rate is well below the level of the pre-bubble years, which averaged close to 8.0 percent. The ephemeral wealth of the stock and housing bubbles drove the saving rate to lower levels. But if we pull out these unusual periods, the current saving rate is unusually low, not high as the Post article would imply.

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